Jack Gull: I think the thing that I've seen be successful is you do it around a single topic or a single question. Then you're going to have like a even if someone comes up and doesn't really have like the most insightful question or commentary, you can bring it back. It's also better for evergreen like to jack  and make the messaging like it would be way more. Tran: If we were okay to go that row, I think creating a catalog is an extremely powerful exercise. And it focuses his episode. Is like, we don't have to scramble now is like, here's the question. Everybody focus your attention, read about it for 30