How to Tap Into Virality in Music

The Dead were the first people that use bootlegging to tap into virality. I could feel like I'm at a live concert listening to some of these live recordings where you hear the audience, you might hear the guy knock his beer over and like laugh about it. It's pretty neat. When I and so we created this podcast called it trapped in time. We really just wanted to explore what could be in the web world and tap into something that we loved experiencing in person.