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The Future of SEO
It's almost like this changes the lens through which you understand search intent. And I'm not totally sure how yet, but it kind of feels like it's going to open up more keywords. The other is just related to what you're talking about in terms of sharing your information with Google. It does seem a little bit unproductive to just let all your information go to these AI generated search results if it decreases the likelihood that they're going to send traffic to you anyways.