The question is, what is actually interesting to people? Uh, right? Maybe it was more manipulative, but the question is like, like, who is this message actually appealing for? And then if you have that, can you create momentum on it? Were like the two critical insights. We would reach out to people and an email people in in las vegas and in an um, you know, in l a in new york. Before he knew it, there was coverage that was certain to pop up all across the country. If you could actually think about who's actually there was the producer? Um, we might have had a couple of users in all these differentUm states.

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