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Startup Series: Prime Roots

Inevitable

00:00

The Problem With Consumers' Tastes

When you look at like the protein landscape it's like a trillion dollar industry with obviously a lot more than burgers and chicken nuggets. Even today, I don't think that there's very many products in the market that are really good. Tofurki and Boca Burgers still taste the same way they do a few years ago. It was innovation and the textures, the functionality of the plant-based milks that really catapulted things.

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