Ag Retail Is So Important for Ag Technology

The way this retail works is we have farmers But then there are these retailers or these sales reps I guess they call them in the industry that service the farmers and so Yeah, that's exactly how we have this technology. They don't know How else is a farmer supposed to know what to buy and what to do? So AG retail the local retail store the people that work there are called agronomists. And so yeah, it's your version of La Voro. It's critical for any new technology to get adopting it in farming it has to go through retail.