You've mentioned your fora inginero science a couple of times already. But i think that the ability to understand people is incredibly important, certainly in pronotropic companies. It probably drives the outcomes. I would love you to take us down this road that you've been on for 15 years or so, into the world of psychological research. And why i just think this is such a rich area of understanding and i know it's a passionarer for you.

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