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3min chapter
The hypnotising effect of Valentine’s day
Nudge
The Value of Creativity in Special Day Promotions
This chapter explores how consumers perceive marketers to be creative in offering special day promotions, based on self-reported data collected from consumers. It highlights the importance of having a creative rationale behind promotions and how customers reward marketers for their effort in providing them with a way to celebrate special days.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode