New Books in Business, Management, and Marketing cover image

Seth Stephens-Davidowitz, "Don't Trust Your Gut: Using Data to Get What You Really Want in LIfe" (Dey Street Books, 2022)

New Books in Business, Management, and Marketing

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Why Do You Decide to Get Into the Self Help Business?

Seth Godin: Why do you get into the self help business? He says there are many reasons, but one is that he's a huge fan of self-help books. godin: I'm always kind of frustrated because i feel like they're not really based on very much evidence. But as economists, or me as a recovering economist,  I don't think there's anything wrong with self help.

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