EP 55: How to Manage your Mid-Major/Major Donor Portfolios for Real Results with Gail Perry, Missy Gale, and Andrew Olsen
Responsive Lab Podcast
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Where to Invest: Prioritize Major & Mid-Level Work
Panelists advise investing in major donors to meet fiscal goals while teeing up mid-level donors, qualifying prospects, and stewarding recent givers for near-term revenue.
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