My Name Is Meant. My Name Is No They Call Me Ben.

If you're like most people, you've interacted with a countless number of memes -- screenshots, gifs, classic pop culture moments in film and so on. While society often regards these ephemeral units of information as little more than a passing fad, it turns out memes have enormous potential. They can influence thought and behavior. They can become weapons of war.

They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/

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