#8 // Learn from thought leaders: Bill Sahlman - What is Entrepreneurship?
Entrepreneurial Realities
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How to Write a Great Business Plan
A business plan is not intended to be a astatic description and describe how you think a market might be. It's meant to be a blue print for how you think there might be a market in which your company can get into. The three questions i got students to ask were, what can go wrong? What can go right? And given that, how do you manage the relationship between risk and reward? Trying to protect against the things that can go wrong, ind making theThings that can go right more likely to occur.
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