DJ Navigator: There's a lot of DJs as a sort of like a Red Sea of competition for DJs. I'm trying to dock his product, good music, with a distinct and unique audience and grow him. How would you think through a problem like that as a manager? The first one is just easy stuff, right? Like your son goes to a school. He's probably involved in some teams or extracurricular activities. And he can work through all of your constructs. Plus he's going to bring super high-end equipment because we bought him all of this super high- end equipment. That's just like easy. Second is if you relate this back to business and

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