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Sponsorship: Defining the Relationship

Women at Work

The Importance of Accountability in Sponsorship Relationships

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I think what's special about sponsorship relationships, especially the one that we heard about before is that it was a close relationship. It wasn't an exchange transaction oriented relationship where I'm going to do something for you and then you're going to do things for me. That's what I worry about. If a sponsor is constantly cataloging, okay, I did this opportunity for you, so now I need you to do this for me. You risk turning the relationship into a pure quid pro quo.

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