
Sponsorship: Defining the Relationship
Women at Work
00:00
The Importance of Accountability in Sponsorship Relationships
I think what's special about sponsorship relationships, especially the one that we heard about before is that it was a close relationship. It wasn't an exchange transaction oriented relationship where I'm going to do something for you and then you're going to do things for me. That's what I worry about. If a sponsor is constantly cataloging, okay, I did this opportunity for you, so now I need you to do this for me. You risk turning the relationship into a pure quid pro quo.
Play episode from 46:58
Transcript


