Facebook's Crowded News Feed - The Business Problem

In optimizing for time spent, the company realized people weren't getting what they originally came to facebook for mike shretfor was the company's chief technology officer. The business problem of just being entertained on facebook, people were consuming content but not posting as much or commenting on their friends posts. Face book's own research showed that usurers felt worse about their time on the plat forwhen they were passively watching videos and not engaging with their friends. So facebook did something drastic. It changed theway the news worked. We made an adjustment to tune a lot of the ranking further towards emphasizing friends in family content, high lighting meaningful interactions.