How Do You Create Out of the Box Ideas for Your Product Development?

I want to talk about your processes. Can you kind of just walk me through what that filter process looks like? I would say it started ideation, which is coming up with ideas. Then you have to build what we've been calling like a minimum viable brand. And then you kind of approaching after that, like, how do you launch this in its MVP format and start to see its commercial viability ? That's where all the value is because we have to go down from 225 concepts or whatever to the ideas that we launched.

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