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323 - Why Marketers Need to Focus on Revenue | TikTok Live 15

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How to Maximize Your Revenue Through Your Web Site

The most rational way to measure the success of marketing programmes is against how much revenue gets crated through your web site on a quarterly basis. When you start focusing on driving revenue throughyour web site, and you start executing marketing to optimize for that objective instead of leads, you get way more revenue throughYour web site. And then your sales team, instead of your s t rs hunting down 55 thousand m cels from last year in order to win like, three deals, right? The efficiency of that play is so terrible and gets hidden,. everyone says they're data driven, but never actually looked at that type of data. It just creates a lot of the right, the right intent and

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