This chapter delves into the science of memory, discussing how our brains prioritize and retain memories of important events for survival. It explores the role of emotions, stress hormones, and neurotransmitters in memory formation, emphasizing the impact of chemicals like cortisol in stabilizing neuron connections for long-lasting memories. The conversation also touches on hidden memories, the influence of music and scents on memory recall, and the power of fear, stress, and novelty in memory retention.

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