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The Birth of DoorDash: Overcoming Delivery Challenges
This chapter chronicles the origins of DoorDash in 2012, highlighting the struggles of small businesses in delivery services, epitomized by a macaroon shop owner. It traces the founders' journey through skepticism from investors, challenges during early operations, and pivotal decisions that shaped their strategy, including a surprising focus on suburban markets. The narrative illustrates their commitment to customer satisfaction and how strategic pivots ultimately led to successful expansion and investment.