If you, for example, had zero to 50 k in net worth, you wouldn't think about anything. Anything over that would trigger this response of, is this worth what i'm about to pay? That's a pretty interesting data said, i wonder how they actually collected,. and my guesses it's pretty different for different people.
In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.
They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.
If you find the psychology of money as fascinating as we do, give this episode a listen.
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