I want people to say, Oh, yeah, I saw it on Morningbury and the fact crossword puzzle, you learn all kinds of things doing it. And that helps from the business side with the word of mouth as well. Yes, some puzzles do better than others, but we haven't had anything that has just completely crashed and burned. They are very receptive to new things. But my personal feeling is there's a way to integrate that into many different verticals and brands. We're absolutely exploring that.

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