The Modern Cooperative Moment

The modern cooperative moment, one of the articulations of that was these amazing folks who basically had the exact same response to essentially their town. The Roshdale pioneers are kind of cited as the articulators of the modern cooperative movement and the modern cooperative experiment. They were like, actually, we're creating the value here. Why don't we have some share in that? Let's just start doing that. There's a wealth of really incredible companies, hungry for your investment and giving you some returns, just not 10X returns. So yeah, let's then ask the question, what would it look like to go and change the DNA on an engagement machine? How will we do that?