Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] Buyer Personas Need to Die of a Violent Death

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Trigger, the Triggers, and the Goal

There's physically three things you need to know to have a proper byo persona. What is the progress that they actually want to make in their life? This progress can ben a something that is helping them to do something better or something new. And yes, it's important to have this question as a kind of self-aware conscious check point. But she argues that only one adel revelad teofan argues that you needn't ask these questions.

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