A Dynamic Duo: Hacking the Product-Product Marketing Relationship to Drive Growth by Eventbrite VP of Product Marketing
The Product Podcast
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How to Create a Successful Collaboration Model
Product marketing and market research can be a powerful team-building tool. Set expectations early and often, get on what you call your 'shared raft' Low ego is critical to the success of this collaboration with different functions. Get ahead of it by planning a dynamic learning agenda that allows for constant communication.
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