How to Use Podcasts to Reach Your Audience

Chris: There are too many podcasts and this is another area where a firm like ours can help different types of clients. We've got to make sure we're justifying the time that we're going to ask of them when we put something in front of them. So it's not just an ego boost to say I was on this podcast. You know, you've got to understand who have they had on? What is the host style? What is their distribution approach?"