The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

Ep #001: Welcome to the Influencer Marketing Blueprint Podcast

The Bottom Line: Ecommerce Tactics for Profitable Growth

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The Importance of Macro Influence Partnerships

A macro or how we define it is probably about 500,000 of following. We're also talking about like household names, name recognized people and thumb stopping names. So does it ever make sense? 100% for sure. Not yet. But I mean, we would just work with a ton of micros to begin with,. See what works, what doesn't work then slowly work your way up. Start with 0 to 50k and then 50k to 100k, 100k to 200k and follow, not money, definitely not money and following. And then slowly workyour way up to continue to find influencers in every tier.

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