How to Predict the Use of Search Engines Other Than Google

Younger users were significantly more likely to use web search more. We don't see a clear pattern even between the two countries that have arguably similar ish media systems generally and some similarities in terms of political systems or cultures but especially media systems. So we are currently doing some follow-up study that's based on survey data from the US. But there we see some other predictors of search engine use that we kind of expected for example with regard to the Ideological cleavage has become stronger overall everywhere.