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Why Is Market Timing So Appealing?

Ask The Compound

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How to Overcome Emotions in the Stock Market

"Why is it so hard to just put the thing back on the shelf that I just took off the shelf? That's a really interesting framing of this that you don't hear very often," he says. "The brain is so complicated, right? We're just learning a little bit about it." The best answer comes from Fischer Black, Black Scholes, who wasn't even an economist or psychologist,. He was a mathematician and said, people just love the action.

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