19min chapter

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(Bonus) Brian On Acquired Podcast Part 1

Techmeme Ride Home

CHAPTER

The Battle for Online Advertising: Google vs. Overture

This chapter explores the rise of Google's AdWords and its strategic advantages over Overture, highlighting the innovations that transformed online advertising. It details Yahoo's attempts to counter Google's dominance through acquisitions and the challenges faced during the integration of Overture. The discussion concludes with the competitive dynamics, legal battles, and the significance of timing in the fast-evolving online ad landscape.

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