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My MUST HAVE Launch Review Formula | 168

The Graham Cochrane Show

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How Far Out Did Your Pre Launch Begin?

At least one week before the cart opens, you are doing pre launch content. The game is all about creating hype and creating anticipation so that when the door's open, they're ready. This is why movies will drop trailers. Planting the seed of anticipation now will make the desire for that to grow in the interim. And then i would say, a the time table. How far out did your pre launch begin? Did you just send out like, one email the week before, or a couple of days before,. Or did you have a legit?

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