16min chapter

The Stephen Wolfram Podcast cover image

Business, Innovation and Managing Life (November 27, 2024)

The Stephen Wolfram Podcast

CHAPTER

The Art and Science of Naming

This chapter explores the intricate process of naming products and companies, detailing how names shape consumer perception and categorization. It discusses the legal aspects of trademarks and copyrights while examining the role of AI in generating names. The chapter also highlights the linguistic challenges in naming, particularly when addressing phonemes from different languages, and the impact of naming trends and strategies across industries.

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