
Scaling Affordable Child Care: Chris Bennett
Creative Confidence Podcast
00:00
Do You Have a Channel Strategy?
We're not to spend anytthing on marketing, but what we found early on is that we needed to do a good amount of a digital marketing and a good Amount of sales. And so we built a sales team, we built a digital marketing team to find providers and to provide fine parents. Today, we're actually very much driven a so we get a lot of just in bound and we don't really have to do a lot of marketing for both parents and providers. We've done a partnership with the state of new mexico,. where a wonder school is free for the whole well ate has purchased wonder school for the whole state. But also, i'm utilizing a partner like
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