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Noam Segal, PhD - When Good Democratisation Goes Bad
Brave UX with Brendan Jarvis 🇺🇦
The Rise of Jobs to Be Done in UX Research
Job to be done was did not organically grow within the UX research or even the research communities it wasn't used in software companies until maybe a decade or two decades ago at most. I think there's great strength in that framework, each and every one of us is walking around this world with a bunch of things that bother us and we are hiring quote-unquote tools to help us solve those issues. There's something there that's going to be in much more widespread use in coming years.
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