DEEP DIVE: How To Create a Membership Program with Unlock Protocol | #144
The Milk Road Show
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Developing a Membership Program
Think about membership and identity. What do members call themselves? How do they recognize each other if they were to see each other on the subway or on the street? Is there a name? Isthere a logo? Is there an vibe? Here's what Sarah Lester, a fan of the band Fish, had to say about her membership in the Fishhead community: "I have found my people"
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