#41 // Navigating the Challenges of Entrepreneurship: Insights from Michael Eckhardt of the Chasm Institute
Entrepreneurial Realities
00:00
Early Market
Antoine: Most buyers in B2B are not visionaries. They've learned to wait, whether it's in cloud or SaaS and MedTech. The biggest issue is basically how do I identify the vision reason? And once you have identified them, how do you work with them? "We take early market and we divide it actually into one A, one B and one C," Antoine says.
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