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27min chapter
#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
The Power of Perception in Marketing
This chapter explores the psychological strategies behind successful marketing campaigns, including the McDonald's lottery game, and how they leverage excitement to engage consumers. It highlights the role of perceived effort, transparency, and presentation in shaping consumer behavior and preferences, as demonstrated through various examples and case studies. The discussion emphasizes the significance of reducing friction in decision-making processes to enhance participation rates and improve consumer satisfaction.
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