From Bartering to Branding: A Culinary Journey

This chapter explores the intersection of social media marketing and entrepreneurship, as speakers share their individual journeys in promoting unique food products from Russia in the U.S. It highlights the challenges and triumphs of launching a café and introducing traditional desserts, while emphasizing the importance of strategic marketing and audience engagement. With insights into bartering for promotion and leveraging platforms like TikTok, the discussion underscores the blend of cultural heritage and modern marketing tactics.