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4min chapter
197 - Build Your Personal Brand — with Daniel Priestley
The Futur with Chris Do
Getting Unstuck in the Murky Waters
The key idea is that prolific beads perfect. If you look at anyone who is hugely successful, they're prolific, not perfect. The beetles wrote a new song every 12 days for eight years straight. So within a short space time, something like three months at most, you've got to clock up seven hours with someone for them to be in thephere. And buy from brands on 11 touch points with how many times did people get to know the person and then work out the purchase history. It was about seven hours to make it into the acquaintance sphere. People need to warm themselves up to buying from somebody so they tend to have 10 or 11 interactions in order to feel comfortable and confident
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