57 - Why Your Company Should Start a Podcast | Demand Gen Live S1 x26
GTM Live
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How to Launch a Podcast
i've been working with three companies to launch their prodcast. One of the things that i focus on is actually honing in on what is their unique point of view. What is their strategic narrative? A lot of people don't have that completely nailed down. Then you have to start recording sessions. And so i think that for any of you that are embarking on it, i think that's a really important step. You know, what is my topic? What is my point of view? And i think there's a lot of things you can do in talking that out with people and journalling. It does have to be sting and entertaining.
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