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218: Evelyn J. Starr — The Evolution of a Brand
The Bootstrapped Founder
The Importance of Reaching Out to People
Many founders think they can get people to talk about their product by just like working on the product and making it better, says Arvert. "But the product really doesn't matter as much as you just helping somebody with that problem," he adds. The definition of a brand is the sum of all the experiences they have, according to Arvert.
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