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Reacts: Twitter Rebrands To X - Mad Genius or Just Mad?

The Startup Podcast

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Introduction

Elon Musk renames Twitter to X, changing the logo to an X. Ganette: "I just think this is a breathtaking example of brand destruction" She says he's undermining influencers and celebrities with blue checkmark debacle. And his second action is to rebrand the thing to a generic, pointless name like X.

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