The Impact of Gated Content on Sales

ChiliPiper has always been focused further down the funnel on its marketing team. We've never really been in that headspace of we just need to put a format to drive an MQL. So we don't really have to fight against that culture, which is positive for me coming in when that was already done. I'd say it's a nice spot to be in, certainly a marker in where we are now and moving forward. But still quite a lot of them are getting pressure from upper management, perhaps from the C suite, that they need to drive leads.

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