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Hearst’s Lisa Howard on why media can’t quit ads

The Rebooting Show

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How to Make Your Ads More Effortless

I think what we learned in my last, you know, job and then I'm carrying over here is how do you like marry those two things? How does one benefit the other? So like, how do we understand our audiences both to make us better at getting them to convert to a member or a subscriber and to make our ads more performant? Yeah. It's not like either or it's one of those things that if you have a strong subs business, it should feed a stronger ad business because you will know more about your customers. You have a direct relationship with them. That's where I came from.

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