What Surprise You?

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A Fortune 100 company did an analysis of 47 markets in a region. They looked at, they practically looked at the Iwicks and said, you know, here's what we've discovered. And made their quarterly business recommendation on where to put more investment. The whole room had a revelation that this is really a better way to engage our customers. That led to a multi-million dollar investment in a customer engagement program that didn't exist.

Paul Magnone reveals how to make smarter decisions by tapping into both data and intuition.

— YOU’LL LEARN —

1) Why you shouldn’t disregard intuition

2) Why we make terrible decisions—and how to stop

3) Powerful questions that surface brilliant insights

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— ABOUT PAUL —

Paul Magnone is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies. Previously at Deloitte and IBM, he is a systems thinker and business builder focused on understanding where technology is headed and answering what it means for a business. He is an adjunct faculty member at Columbia University.

• Book: Decisions Over Decimals: Striking the Balance between Intuition and Information with Christopher J. Frank and Oded Netzer

• LinkedIn: Paul Magnone

• Website: DODTheBook.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: The Road Less Traveled, 25th Anniversary Edition: A New Psychology of Love, Traditional Values, and Spiritual Growth by M. Scott Peck

• Book: Thinking, Fast and Slow by Daniel Kahneman

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