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54: Sofa - Shawn Hickman
Launched
Brand Advertising
"I am very happy with how everything performed this year in terms of like ROI, right? Like let's talk about ROI, bro," he says. "That's probably the word I hate the most is the word ROI." He adds: "For me, like I'm literally starting from zero, right? ... Nobody knows who sofa is and who I am"
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