Seth Godin | Everything You (probably) DON'T Know about Marketing | Podcast series / Marketing
Behind the Brand with Bryan Elliott
You're the Master of Creating Scarcity
Seth Godin is the master of creating scarcity. He says it lets him off the hook from infinity and he gets satisfaction out of being sold out. "It makes me emotionally more connected to the work than having to say this is for everyone"
This interview has millions of views on Youtube but since it was EP #1 when I launched the podcast, let's just say a lot fewer people have listened to this on the audio podcast here. For that reason I'm republishing this classic! Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining everything you need to know.
Special Thanks to our sponsors!
Eight Sleep:
This episode is brought to you by Eight Sleep.
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Vimeo:
This episode is brought to by Vimeo…
I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:
- It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them. There’s no compression or crushing of black colors or over- saturation like when I upload to Youtube. My clients get the full 4K resolution HD as it was intended.
- I use it to host / broadcast live events…
- I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff.
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There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!
WeWork:
I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT
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