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Left Digit Bias w/ Dr. Bapu Jena and Bird-Catching Neanderthals

Curiosity Weekly

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How to Avoid Left Digit Bias in Podcasts

Left digit bias is your tendency to focus on the first digit in a number and ignore the rest. It's why a retailer would list a price as four 99 instead of five dollars. According to research, this bias even affects the way that doctors make decisions. And now that you know about this bias, you can become a better advocate for yourself.

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