The Evidence Worked in Favor of Strong Ties in Social Networks

Virus spreads through a network of weak ties. Complex contagion involves people changing their behavior or attitudes in some way. In order to do this, they often need reinforcement from multiple people who are connected to them more closely. When you looked at something like the civil rights movement, did you find that people changed their behavior through weak ties or through strong ties? Yes. That was one of the most striking findings about the civil wise movement, is that the evidence works in favor of strong ties.