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This week in start ups is brought to you by square space. Turn your idea into a new web site for a free trial. Use offor code twist to save ten per cent off your first purchase of a web site or domain. And we got all these amazing questions from our new slack room, which you can join by going to this week in start ups dot com....

0:01 Jason intros today's questions!
2:18 Kate asks what founders & investors often overlook while pitching/being pitched, and what they should focus more closely on
6:58 Daniel asks about Jason's next book
8:59 Avery asks for advice on performing customer research
14:27 Dan asks what common traits Jason sees in the best founders and tangible steps to gain these traits
19:55 Shahpar asks what kind of cold emails catch Jason's eyes
22:10 Amy asks for the top 5 books Jason would recommend to an aspiring founder
27:18 Andrew asks Jason how his deal flow has been impacted by COVID-19
30:27 Dharma asks about the importance of a startups name/domain name and any hacks getting a better domain name
34:54 Pedro asks how to improve customer retention when acquisition goes down
39:57 Ivan asks how Jason is "sizing up" founders without meeting them in person
42:10 Gerry asks whether to offer a freemium version of a product OR to offer the full product free for a limited window before looking to convert
46:51 Naiem asks whether to push new products searching for product-market fit OR focus on improving existing products