Mike Evans (Fixer) | Define Success for Yourself
The CMO Podcast
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The Only Thing That Matters in Marketing
I think that a lot of people forget that the only thing that matters in marketing is emotion. And explaining the details of it, nobody gives a shit. I haven't looked at see if like their market share is actually doing well compared to the sales. It's very easy to start talking about the features and the benefits and the things like that. But obviously just make somebody laugh. They make you laugh, right? Like they happen to get the say 15% or 15 minutes or whatever their line is that sticks in your brain. You're building two great brands. Well, you've never worked in a super large company. Right. Your first job was in a medium sized company. So
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